Kelp Studio guides / SEO
Scale your SEO.
Give content a process.
From client brief to published article: organize SEO content production in Kelp Studio, with AI, review and a distinct voice for every brand.
For freelancers, agencies and anyone managing several clients.
A SIX-STEP PROCESS
More clients. A process that holds up.
Make production and review repeatable. Keep answers specific: that is where each client’s experience comes in.
- 01
One project, a clear context.
Gather the client’s audience, services, voice and real differentiators. Review the brand identity before generating: it guides subsequent drafts.
Prepare: an approved brief and three frequently asked customer questions.Set up the brand - 02
Choose the questions to cover.
Start with questions the client actually receives and group them by topic. Give each article one main question and a useful answer. Validate priorities and search demand with your SEO tools.
Prepare: a list of distinct topics, without repetitive articles.Explore AI blog - 03
Generate the first draft.
In Blog, choose the project, describe the topic and add the brand’s real experience: methods, examples, materials or verifiable cases. Choose the length based on the answer readers need.
In Kelp: create the article, then add what only the client knows.From idea to article - 04
Review with a shared checklist.
Check facts, sources and usefulness. Blog checks cover title, description, slug, structure and readability. Use the score to find things to review: it is an editorial check, not a prediction of Google rankings.
Check: original examples, correct information and a clear next step.Explore article checks - 05
Publish where the client works.
With a configured connection, send the article to WordPress or Shopify, including as a draft. For pages made with Kelp’s website builder, review the SEO title, description, social image and indexing settings before publishing the site.
Check online: the correct page, working links and an accessible contact option.Explore websites - 06
Measure, update, repeat.
In Google Search Console, compare queries, impressions and clicks for published pages. Relate the data to enquiries and leads. Choose what to update and bring new questions into the next editorial cycle.
Your process: a review appointment for each client. Search Console is used separately from Kelp.Organize the next article
FROM PROCESS TO SCREEN
Editorial work, in the same project.
Topics, drafts, covers and article checks. Kelp’s Blog helps you follow production while keeping the brand’s context.
Defined your themes and cadence? Autopilot prepares new drafts for review.
Explore AI blogAN EXAMPLE EDITORIAL PLAN
One topic. Three real questions.
For an artisan bakery, “sourdough bread” can become a small reading journey. Each page answers a different need, with examples from the bakery and relevant links.
Illustrative example: validate topics with the client and your own research. Add links where they help readers continue.
WHERE TO START
The first month, with one client.
An organizational outline to adapt to the project. Choose a cadence that lets you check every publication.
Find the focus.
Confirm the brief, gather questions and agree on topics with the client.
Write and check.
Generate the first drafts. Add experience, sources and specific answers.
Take it live.
Review the content, publish and check the page on the destination site.
Plan what comes next.
Collect feedback, check the first available data and select updates. SEO results take time.
Does Kelp Studio guarantee Google rankings?
No. It helps organize brands, content production and review. Rankings and traffic also depend on the site, competition, quality of answers and many other factors.
Does autopilot publish articles by itself?
Blog autopilot creates new drafts using your chosen themes and interval. Drafts arrive for review: check the content and choose when to publish it.
Can I work with the client’s existing website?
Blog can publish through the WordPress and Shopify connections configured in the project. Kelp’s website builder is a separate feature: you do not need to rebuild an existing site to use Blog.
How do I organize several clients?
Keep each brand in its own project, with its own identity and materials. Reuse your briefing and review process; personalize topics and examples. Project and token allowances depend on the chosen plan.
THE NEXT STEP
Start with one brand. Build your process.
Create your first project and try the workflow, from client context to a draft.